Wordpress SEO II – Titulky, meta atd.
January 6th, 2010
- Wordpress SEO II – Titulky, meta atd.
- Wordpress SEO III – obrázky
Headspace2 aneb zahoďte ALL IN ONE SEO PACK (AIOSP)
Teď jsem urazil všechny, kteří považuju AIOSP za božský plugin. Já dlouho tvrdím. že je celkem na nic. Oproti pluginu, kterým se budeme zabývat teď má jedinou výhodu. Umí kanoické odkazy což je užitečné.
Headspace2 je opravdu mocný nástroj, který vám umožní nastavit si spoustu věci. Kromě titulků a meta tagů umí třeba přidat do stránky google analythic kód, webmaster tools kód a spusty dalších věcí (nastavit si různé proměné, změnit si more text, různé styly a scripty pro různé stránky, podporuje feed stats pro, google section targeting a další).
Bohužel je o něco složitější a pokud chcete jen jednoduché nastavení tak AIOSP nezavrhuju. Pokud chcete komplexnější nástroj zkuste Headspace
Jediná jeho nevýhoda je práve jeho velikost, kde se zvyšuje možnost výskytu chyby.
Pro plnou funkci potřebujete zkontrolovat tyto věci:
v souboru header.php si najděte
<title>…</title>
a upravte to na tento tvar:
<title><?php wp_title(”) ?></title>
Dále musíte mít ve footer.php fukci wp_footer a v headeru wp_header. Což by mělo být standartně ve všech šablonách.
Optimalizace titulků
Defaultně jsou titulky “Název webu » Rubrika » Konečne titul”. Což je špatně.
Já mám pocit že je to “Název příspěvku/rubriky/stránky | název webu ” - prý to dělá all in one seo pack, který já ale nemám.. Tak nevím
EDIT: Na čisté instalaci wordpresu titulky vypadají takto: Název příspevku << název rubriky což je celkem dobře protože:
- Vyhledávače dávají větší váhu na první slova, takže když je klíčové slovo na konci tak to není dobré.
- To samé platí pro lid- pokud je klíčové slovo první tak je odkaz na web víc zaujme ve vyhledávání..
Jděte do nastavení pluginu a zde si mužeme titulky nastavit. Toto se provede pokud si pro příspěvěk nevytvoříte unikátní nastavení
Post a Pages: %%title%% – Blog Title
Categories: %%category%% Archives %%page%% – Blog Title
Tags: %%tag%% Archives %%page%% – Blog Title
Archives: Blog Archives %%page%% – Blog Title
Plugin vám také umožní psát vlastní titulky ke každému příspěku zvlášť.
Optimalizace popisků
Nejprve dejte každé rubrice vlastní popis. Poté v nastavení pluginu Headspace rozbalte položku Categories a zde si zvolte titulek a do políčka descritptoin vložte %%category_description%%.
Poté nezapomínejte psát unikátní popisky stránkám a příspěvkům.
Popisy nemají až tak velký význam, ale vyhledávače je někdy zobrazijí v zobrazení výsledku. Proto je pište tak, ať čtenáře zaujmete.
Automatické popisky
Podle autora, jsou automaticky generované popisky na prd. Většina pluginů generuje popisky tak, že vezme první větu, která většinou nebývá k tématu. Popřípadě vezme větu s klíčovým slovem. Takže jediný dobře napsaný titulky jsou ručně psaný a pokud přemýšlíte o automatickým generováním tak spíš popisky vůbec neřešte a nechte vyhledávače ať si vygenerují popisky sami. ;-)
Optimalizace More textu (čti více)
Toto je další výtečná funkce headspaceu2 – umožnuje vám nastavit si pro každý článek unikátní more text, který bude dávat smysl pro daný článek. Malá funkce, ale celkem důležitá.
Určitě plugin aspoň vyzkoušejte. Plánuju český překlad, takže ho tu časem také najdete.
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